Our Story

Dear Lucy was created as a love letter to my daughters, to show them we can achieve meaningful change through our own actions. I love luxury skincare, but I’m often left wanting more from the brands on the market. More transparency, greater sustainability efforts, better clinical results. And as the mother of daughters, I’m also left wanting less: less misinformation, less fear mongering, and less judgement.

Inspired by this, Dear Lucy was born. A brand so confident in our quality and efficacy that we have no need to exaggerate claims. A brand committed to making the best decisions for your skin and for the environment, now and for generations to come. A brand my girls will be proud of.

Sustainability

Sustainability is the goal, but it’s hard to imagine that a truly sustainable consumer packaged goods product exists. So, we like to think of ourselves as more sustainable. We’ve focused our efforts where we can have the most meaningful impact, and every decision in our product development and production supported our goal to make the most sustainable luxury skincare product possible.



From local production to selecting innovative biotech ingredients, we value sustainability above cost savings. Take Butylene Glycol, for example: rather than the traditionally sourced petroleum by-product, ours is a unique biotech alternative created through the fermentation of plant sugars and its production emits less than 50% of the CO2 than that of traditional butylene glycol.

Rigorously tested, our product development included:

  • independent preservative challenge, packaging compatibility and stability testing
  • 12-week subjective trial with 20 subjects
  • independent Human Repeat Insult Patch Testing (allergy patch testing) with 50 subjects
  • 8-week independent clinical trial with 30 subjects
  • independent toxicological screen and safety assessment  for UK/EU compliance

The 3Rs of Recycling

Reduce – Gone are the days of the 7-step morning skincare routine. Our multi-tasking formula takes the place of all your morning toners and serums – it does more so you can buy less.



Reuse – Packaged in a “forever bottle,” our post-consumer recycled glass bottle, metal-free pump and cap can all be reused indefinitely.*


Recycle – When you’ve finished your serum, simply remove the inner bottle, rinse, and place it in your curbside bin (where #5 is accepted). Replace with a new inner bottle refill. Our boxes were made locally in Vancouver, BC using FSC (Forest Stewardship Council) certified mix recycled paper and are fully recyclable

Meet the founder

Hi!  I’m Caity, a mom of two daughters in Victoria, Canada. And until I started developing Dear Lucy, I had no professional experience in the cosmetics industry. I was a skincare lover, but an industry outsider.



I have stubborn hyperpigmentation and sensitive skin, and have always had a hard time balancing the two. After years of trial and error, I built a multiple-product routine that worked well for my skin.  However, I was unhappy with the cost and environmental impact of such a complex routine. So, I set out to create a solution that would target all my skin concerns, but in a single step. I hired leading experts to help with formulation, testing, regulatory compliance, and manufacturing – and I made the safest, most effective, and sustainable product I could.



I don’t have outside investors or a board to answer to. I am a consumer making products for consumers. I have the freedom to say no when something doesn’t feel right and the power to say yes even when something feels out of reach. And I’m doing everything I can to ensure Dear Lucy is a positive force in an industry that I love.

Caity Cameron